@InProceedings{15415,
	author = 	{P. Haghirian and  B. Simon},
	title = 	{Designing the Virtual Classroom: Towards an Effectiveness Model in International Marketing Teaching},
	year = 	{2002},
	month = 	{August},
	category = 	{NM, collaboration, education},
	pdf = 	{http://www.wu-wien.ac.at/usr/wi/bsimon/publikationen/EffectivenessModel.pdf},
	booktitle = 	{Proceedings of the AMA Summer Marketing Educators},
	address = 	{San Diego},
}